Orquestração de redes de inovação constituídas com o conceito de living lab para o desenvolvimento de inovações sociais
DOI:
https://doi.org/10.21118/apgs.v11i2.5387Palavras-chave:
Inovação social, Living labs, OrquestraçãoResumo
Neste artigo tem-se por objetivo investigar como são orquestradas redes de inovação constituídas com o conceito de living lab, para o desenvolvimento de inovações sociais. Pesquisa pautada na abordagem qualitativa, caracterizada como estudo de caso, tendo como base a coleta de dados a partir de 11 entrevistas semiestruturadas com os responsáveis por dois living labs brasileiros já vinculados a European Network of Living Labs (ENoLL). As interpretações dos textos foram realizadas por meio da técnica de análise de conteúdo e da técnica de adequação ao padrão a partir do conjunto de processos e ações específicas, denominado de “orquestração de redes de inovação”. O estudo promove a conexão da noção de “orquestração de recursos” preconizada na Visão Baseada em Recursos (VBR) com os processos de “orquestração de redes de inovação”. As evidências obtidas demonstram que a adição do processo de gestão da co-criação ao conjunto, reforçado através de algumas ações específicas (empoderamento, engajamento social e conexão social) permite a orquestração de redes de inovação para o desenvolvimento de inovações sociais constituídas em torno do conceito de living lab.
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Referências
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BATTISTI, S. Social innovation: the process development of knowledge-intensive companies. Int. J. Services Technology and Management, v.18, n.3/4, 2012. 224-244 p.
CORNWELL, B., LAUMANN, E., SCHUMM, P. The social connectedness of older adults: A national profile. American Sociological Review, v.73, n.2, 2008. 185-203 p.
CRESWELL, J. W. Projeto de pesquisa: métodos qualitativo, quanti¬tativo e misto. 3. ed. Porto Alegre: Artmed, 2010.
DEKKERS, R. Perspectives on Living Labs as innovation networks. International Journal of Networking & Virtual Organisations, v.8, n.1, 2011. 58-85 p.
DELL'ERA, C.; LANDONI, P. Living Lab: A Methodology between User-Centred Design and Participatory Design. Creative and Innovation Management, v.23, n.2, 2014. 137-154 p.
DHANARAJ, C.; PARKHE, A. Orchestrating innovation networks. Academy of Management Review, v.31, n.3, 2006. 659-669 p.
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BATTISTI, S. Social innovation in living labs?: the micro-level process model of public-private partnerships. International Journal of Innovation and Regional Development, v.5, n.4/5, 2014. 328-348 p.
BATTISTI, S. Social innovation: the process development of knowledge-intensive companies. Int. J. Services Technology and Management, v.18, n.3/4, 2012. 224-244 p.
CORNWELL, B., LAUMANN, E., SCHUMM, P. The social connectedness of older adults: A national profile. American Sociological Review, v.73, n.2, 2008. 185-203 p.
CRESWELL, J. W. Projeto de pesquisa: métodos qualitativo, quanti¬tativo e misto. 3. ed. Porto Alegre: Artmed, 2010.
DEKKERS, R. Perspectives on Living Labs as innovation networks. International Journal of Networking & Virtual Organisations, v.8, n.1, 2011. 58-85 p.
DELL'ERA, C.; LANDONI, P. Living Lab: A Methodology between User-Centred Design and Participatory Design. Creative and Innovation Management, v.23, n.2, 2014. 137-154 p.
DHANARAJ, C.; PARKHE, A. Orchestrating innovation networks. Academy of Management Review, v.31, n.3, 2006. 659-669 p.
EC - European Comission 2016. Open Innovation 2.0 Yearbook 2016. Luxembourg: European Commission. Disponivel em: <https://ec.europa.eu/digital-single-market/en/news/open-innovation-20-yearbook-edition-2016>. Acesso em 27/01/2016.
EDWARDS-SCHACHTER, M. E.; MATTI, C. E.; ALCÁNTARA, E. Fostering Quality of Life through Social Innovation: A Living Lab Methodology Study Case. Review of Policy Research, v.29, n.6, 2012. 672-692 p.
FERRARINI, A. V.; HULGÅRD, L. Inovação social: rumo a uma mudança experimental na política pública? Ciências Sociais Unisinos, v.46, n.3, 2010. 256-263 p.
HABITAT LIVING LAB - HLL. Disponível em: <http://www.habitat.ufes.br/>. Acesso em 27/01/2016.
HART, S. L. A Natural-Resource-Based View of the Firm. The Academy of Management Review, v.20, n.4, 1995. 986-1014 p.
HART, S. L.; DOWELL, G. A Natural-Resource-Based View of the Firm: Fifteen Years After. Journal of Management, v.37, n.5, 2010. 1464-1479 p.
HELFAT, C.; FINKELSTEIN, S.; MITCHELL, W. et al. Dynamic Capabilities: Understanding Strategic Change in Organizations. Malden, MA: Blackwell, 2007.
HITT, M. A.; IRELAND, R. D.; SIRMON, D. G. E. et. al. Srategic entrepreneurship: Creating value for individuals, organizations, and society. Academy of Management Perspectives, v.25, n.2, 2011. 57-75 p.
HURMELINNA-LAUKKANEN, P.; OLANDER, H.; BLOMQVIST, K. et al. Orchestrating R&D networks: Absorptive capacity, network stability, and innovation appropriability, European Management Journal, v.30, n.6, 2012. 552-563 p.
KLERKX, L. ;AARTS, N. The interaction of multiple champions in orchestrating innovation networks: Conflicts and complementarities. Technovation, v.33, n.6-7, 2013. 193-210 p.
KOHLI, M., HANK , K., KÜNEMUND, H. The social connectedness of older Europeans: Patterns, dynamics and contexts . Journal of European Social Policy, v.19, n.4, 2009. 327-340 p.
LANCEE, B., RADL, J. Social connectedness and the transition from work to retirement. The Journals of Gerontology, Series B: Psychological Sciences and Social Sciences, v.67, n.4, 2012. 481-490 p.
LEMINEN, S. Coordination and Participation in Living Lab Networks. Technology Innovation Management Review, v.3, n.11, 2013.5-14 p.
LEMINEN, S., NYSTRÖM, A., WESTERLUND, M. et al. The effect f network structure on radical innovation in living labs. Journal of Business & Industrial Marketing, v.31, n.6, 2016. 743-757 p.
LEMINEN, S.; WESTERLUND, M.; NYSTRÖM, A. Living Labs as Open-Innovation Networks. Technology Innovation Management Review, v.2, n.9, 2012. 6-11 p.
LITVIN, A. K.; FRANZATO, C.; BORBA, G. et al. Os Living Labs como Plataforma de Metaprojeção, Sustentabilidade e Inovação Social. Mix Sustentável, v.1, n.2, 2015. 101-107 p.
LITZ, R. A resource-based-view of the socially responsible firm: Stakeholder interdependence, ethical awareness, and issue responsiveness as strategic assets. Journal of Business Ethics, v.15, n.12, 1996. 1355-1363 p.
MARÉE, M.; MERTENS, S. The limits of Economic Value in Measuring the Performance of Social Innovation. In: NICHOLLS, A.; MURDOCK, A. (eds.). Social Innovation: Blurring Boundaries to Reconfigure Markets. Basingstoke: Palgrave Macmillan, 2012.
MCWILLIAMS, A.; SIEGEL, D. Creating and capturing value: Strategic corporate social responsibility, resource based theory and sustainable competitive advantage. Journal of Management, v.37, n.5, 2011. 1480-1495 p.
MEHMOOD, A.; CONSTANZA, P. Social innovation in an unsustainable world. In: MOULAERT, F.; MACCALLUM, D.; MEHMOOD, A.; HAMDOUCH, A. (eds.). The International Handbook on Social Innovation: Collective Action, Social Learning and Transdisciplinary. Edward Elgar Publishing, 2013.
MERRIAM, S.B. Qualitative Research: a guide to design and implementation. San Francisco, CA: John Wiley & Sons, 2009.
MILLICAN, J. Social engajament: working constructively within and between social groups to create more resilient and sustainable communities. In. STIBBE, A. (ed.). The handbook of sustainability literacy, Gloucerstershire, Green Books, 2009.
MONTGOMERY, T. Are Social Innovation Paradigms Incommensurable? VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, v.27, n.4, 2016. 1979-2000 p.
MUTCHLER, J. E., BURR, J. A., CARO, F. G. From paid worker to volunteer: Leaving the paid workforce and volunteering in later life. Social Forces, v.81, n.4, 2003. 1267-1293 p.
NAMBISAN, S.; SAWHNEY, M. Orchestration processes in network-centric innovation: evidence from the field. The Academy of Management Perspectives, v.25, n.3, 2011. 40-57 p.
NDFOR, H. A.; SIRMON, D. G.; HE, X. Firm resources, competitive actions and performance: Investigating a mediated model with evidence from the in vitro diagnostics industry. Strategic Management Journal, v.32, n.6, 2011. 640-657 p.
NICHOLLS, A.; MURDOCK, A. The nature of social innovation, In: NICHOLLS, A.; MURDOCK, A. (eds.). Social Innovation: Blurring Boundaries to Reconfigure Markets. Basingstoke: Palgrave Macmillan, 2012.
NICHOLLS, A.; SIMON, J.; GABRIEL, M. Introduction: Dimensions of Social innovation. In: Nicholls, A.; Simon, J.; Gabriel, M. (eds.). New frontiers in social innovation research. Palgrave Macmillan, 2015.
NYSTRÖM, A-G.; LEMINEN, S., WESTERLUND, M.; KORTELAINEN, M. Actor roles and role patterns influencing innovation in living labs. Industrial Marketing Management, v.43, n.3, 2014. 483-495 p.
ORTON, J. D.; WEICK, K. E. Loosely coupled systems: A reconceptualization. Academy of Management Review, v.15, n.2, 1990. 203-223 p.
PAJAK, E.; GREEN, A. Loosely coupled organizations, misrecognition, and social reproduction. International Journal of Leadership in Education, v.6, n.4, 2003. 393-413 p.
PERKINS, D.D.; ZIMMERMAN, M.A. Empowerment Theory, Research, and Application. American Journal of Community Psychology, v.23, n.5, 1995. 1333-1357 p.
PINTO, M. De M.; FONSECA, L. P. Habitat Living Lab, red de innovación social y tecnológica. CTS - Revista Iberoamericana de Ciencia, Tecnología y Sociedad, v.23, n.8, 2013a. 135-150 p.
PINTO, M. De M.; FONSECA, L. P. Profundizando la comprensión de los Living Labs de Brasil. CTS - Revista Iberoamericana de Ciencia, Tecnología y Sociedad, v.23, n.8, 2013b. 231-247 p.
PINTO, M. De M.; FONSECA, L. P. Uso da análise de sistemas para aprofundar a compreensão das iniciativas de inovação aberta e centrada nos usuários. Strategic Design Research Journal, v.6, n.3, 2013c. 105-115 p.
PLATAFORMA CORAIS – PC. Disponível em: <http://corais.org/>. Acesso em 27/01/2016.
POL, E.; VILLE, S. Social innovation: buzz word or enduring term? The Journal of Socio-Economics, v.38, n.6, 2009. 878-885 p.
PRAHALAD, C.K.; RAMASWAMY, V. Co-creating unique value with customers. Strategy & Leadership, v.32, n.3, 2004. 4-9 p.
PROHASKA, T. R., ANDERSON, L.A., BINSTOCK, R.H. Public Health for an Aging Society. JHU Press, 2012.
PROVAN, K. G. The federation as an interorganizational linkage network. Academy of Management Review, v.8, n.1, 1983. 79-89 p.
RAMASWAMY, V.; OZCAN, K. The co-creation paradigm. Stanford (CA): Stanford University Press, 2014.
RAPPAPORT, J. In praise of paradox: a social policy of empowerment over prevention. Presidential address to the Division of Community Psychology of the American Psychological Association. American Journal of Community Psychology, v.9, n.1, 1981. 1-25 p.
RAPPAPORT, J. Terms of Empowerment/Exemplars of Prevention: Toward a Theory for Community Psychology. American Journal of Community Psychology, v.15, n.2, 1987. 121-148 p.
RAPPAPORT, J. The power of empowerment language. Social Policy, v.16, n.2, 1985. 15-21 p.
RAPPAPORT, J., SWIFT, C., HESS, R. (Eds.) Studies in empowerment: Steps toward understanding and action. New York: Haworth, 1984.
RITALA, P.; ARMILA, L.; BLOMQVIST, K. Innovation orchestration capability – defining the organizational and individual level determinants. International Journal of Innovation Management, v.13, n.4, 2009. 569-591 p.
RITALA, P.; HURMELINNA-LAUKKANEN, P.; NÄTTI, S. Coordination in innovation?generating business networks – the case of Finnish Mobile TV development. Journal of Business & Industrial Marketing, v.27, n.4, 2012. 324-334 p.
SCHUURMAN, D., BACCARNE, B., DE MAREZ, L.et al. Living Labs as open innovation systems for knowledge exchange: solutions for sustainable innovation development. Int. J. Business Innovation and Research, v.10, n.2/3, 2016. 322-340 p.
SCHUURMAN, D.; DE MAREZ, L.; BALLON, P. The Impact of Living Lab Methodology on Open Innovation Contributions and Outcomes. Technology Innovation Management Review, v.1, n.6, 2016. 7-16 p.
SCHUURMAN, D.; MAREZ, L. DE; BALLON, P. et al. Open Innovation Processes in Living Lab Innovation Systems?: Insights from the LeYLab. Technology Innovation Management Review, v.3, n.11, 2013. 728-36 p
SILVA, S.B. A emergência dos Living Labs no Brasil como um meio para a promoção da Inovação Social. In: III Seminário de Ciências Sociais Aplicadas – Universidade do extremo Sul Catarinense – UNESC, Vol. 3, No 3, 2012. Disponível em <http://periodicos.unesc.net/index.php/seminariocsa/article/view/653>. Acesso em: 27/01/2016.
SILVA, S.B. Um estudo exploratório sobre orquestração em living labs brasileiros. Revista Interdisciplinar de Gestão Social - RIGS, v.4, n.2, 2015. 85-107 p.
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2019-04-01
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da Silva, S. B., & Bitencourt, C. C. (2019). Orquestração de redes de inovação constituídas com o conceito de living lab para o desenvolvimento de inovações sociais. Administração Pública E Gestão Social, 11(2), 178–194. https://doi.org/10.21118/apgs.v11i2.5387
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