The Influence of Fomentation Mechanisms in the Internationalization of Creative Industries in Brazil: the case of APEX in the architectural industry
DOI:
https://doi.org/10.21118/apgs.v1i3.4901Keywords:
Gestão Internacional, Economia Criativa, Internacionalização de Empresas, Arquitetura.Abstract
The objective of this research is to understand how fomentation mechanisms, particularly the project Built by Brazil promoted by APEX can improve the effectiveness of the process of internationalization of architecture companies within the creative economy industry in Brazil. In order to achieve such objective, the research is grounded in the areas of Entry Mode, Creative Economy and Institutional Environment approached through a qualitative methodology with multiple case studies, triangulation of data collection and content analysis of interviews. It is possible to highlight three main research findings: 1) a higher incidence of contract as companies’ entry mode in foreign markets; 2) the insufficiency of actions by APEX in order to promote companies’ internationalization; and 3) aspects that illustrate the potential of the current management of the project Built by Brazil to enhance the companies’ internationalization process.
Keywords: International Business; Creative Economy; Internationalization; Architecture
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