CONTRACTS, SOCIAL NETWORK AND KNOWLEDGE DIFFUSION IN BRAZILIAN SUNFLOWER AGRI-FOOD CHAINS FOR POTENTIAL SUPPLY OF INNOVATIVE FOOD PROTEINS
DOI:
https://doi.org/10.25070/rea.v16i1.545Resumo
The article analyzes the operation of sunflower agri-food chains in Brazil to understand possible ways to supply innovative sunflower food protein from Brazil. The findings from a multiple-case study approach show that the dynamic of operation of Brazilian sunflower agri-food chains are based on contracts, social network and knowledge diffusion. Although necessary, this governance arrangement has not been able to guarantee a sustainable long-term operation due to market, technological and supply chain management bottlenecks. Regional characteristics influence the level of transaction costs and the role of inputs suppliers in the chains’ operation. The introduction of high value-added food protein products could raise the comparative advantage of sunflower in relation to competing crops, benefiting the chain operation. This article contributes to the understanding of the operation of agri-food chains focused on new or non-established crops, besides reinforcing the complementarity of transaction costs economics and social networks in explaining the functioning of social-economic systems.
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Referências
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BARNEY, J. A.; HANSEN, M. H. Trustworthiness as a source of competitive advantage. Strategic Management Journal, v. 15, n. Supplement S1, p. 175–190, 1994.
BONTE-FRIEDHEIM, C. Globale Nahrungsmittelkrisen. Disponível em: http://www.dgvn.de/meldung/globale-nahrungsmittelkrisen/. Acesso em: 8 jan. 2017.
BOURLAKIS, M.; MAGLARAS, G.; FOTOPOULOS, C. Creating a “best value supply chain”? Empirical evidence from the Greek food chain. International Journal of Logistics Management, v. 23, n. 3, p. 360–382, 2012. Disponível em: https://doi.org/10.1108/09574091211289228
CASTRO, C. et al. Sistema produtivo de girassol para a produção de biodiesel. In: CASTRO, A. M. G.; LIMA, S. M. V.; SILVA, J. F. V. (Org.). . Complexo agroindustrial do biodiesel no Brasil: competitividade das cadeias produtivas de matérias-primas. Brasília: Embrapa Agroenergia, 2010. p. 376–420.
CHAGOMOKA, T.; AFARI-SEFAB, V.; PITOROC, R. Value chain analysis of traditional vegetables from Malawi and Mozambique. International Food and Agribusiness Management Review, v. 17, n. 4, p. 59–86, 2014. Disponível em: https://www.ifama.org/resources/Documents/v17i4/Chagomoka-Sefa-Pitoro.pdf
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DORWARD, A. R.; OMAMO, S. W. A Framework for Analyzing Institutions. In: KIRSTEN, J. F. et al. (Org.). . Institutional Economics Perspectives on African Agricultural Development. Washington, D.C.: IFPRI, 2009. p. 75–110.
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FRITZ, M.; FISCHER, C. The role of trust in European food chains: Theory and empirical findings. International Food and Agribusiness Management Review, v. 10, n. 2, p. 141–161, 2007. Disponível em: https://www.ifama.org/resources/Documents/v10i2/Fritz-Fischer.pdf
FROST & SULLIVAN. Trends and Opportunities in the European Protein Ingredients Market. 2010. Disponível em: http://www.frost.com/sublib/display-report.do?id=M5FE-01-00-00-00
FURLONG, D. The Conceptualization of “Trust” in Economic Thought. , IDS working papers., no 35. Brighton, U.K.: 1996. Disponível em: http://www.ids.ac.uk/publication/the-conceptualization-of-trust-in-economic-thought
GALASKIEWICZ, J. Studying supply chains from a social network perspective. Journal of Supply Chain Management, v. 47, n. 1, p. 4–8, 2011. Disponível em: http://onlinelibrary.wiley.com/doi/10.1111/j.1745-493X.2010.03209.x/epdf
GËRDOÇI, B. et al. Relational Ties and Transaction Costs – The Moderating Role of Uncertainty. International Food and Agribusiness Management Review, v. 19, n. 2, p. 189–206, 2016. Disponível em: https://www.ifama.org/resources/Documents/v19i2/920140199.pdf
GËRDOÇI, B.; SKRELI, E.; IMAMI, D. Determinants of sustainable relationships in the Albanian apple production sector. International Journal on Food System Dynamics, v. 7, n. 1, p. 50–65, 2016. Disponível em: http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/715
GONZÁLEZ-PÉREZ, S. et al. Isolation and characterization of undenatured chlorogenic acid free sunflower (Helianthus annuus) proteins. Journal of Agricultural and Food Chemistry, v. 50, n. 6, p. 1713–1719, 2002.
GONZÁLEZ-PÉREZ, S.; VEREIJKEN, J. M. Sunflower proteins: overview of their physicochemical, structural and functional properties. Journal of the Science of Food and Agriculture, v. 87, n. 12, p. 2173–2191, 2007.
GRANOVETTER, M. Economic Action and Social Structure: The Problem of Embeddedness. American Journal of Sociology, v. 91, n. 3 (Nov., 1985), p. 481–510, 1985.
INSTITUTO BRASILEIRO DE GEOGRAFIA E ESTATÍSTICA – IBGE. Produção Agrícola Municipal – 2015. Disponível em: https://sidra.ibge.gov.br/pesquisa/pam/tabelas. Acesso em: 7 jan. 2017.
KAHAN, D. Entrepreneurship in Farming. FAO, Roma, 2012. Disponível em: http://www.fao.org/uploads/media/5-EntrepreneurshipInternLores.pdf
KEEFER, P.; KNACK, S. Social Capital, Social Norms and the New Institutional Economics. In: MENARD, C.; SHIRLEY, M. M. (Org.). . Handbook of New Institutional Economics. [S.l.]: Springer, 2005. p. 701–726.
KIRSTEN, J. F.; KARAAN, A. S. M.; DORWARD, A. R. Introduction to the Economics of Institutions. In: KIRSTEN, J. F. et al. (Org.). . Institutional Economics Perspectives on African Agricultural Development. Washington, D.C.: IFPRI, 2009. p. 35–74.
LIE, H. et al. Improving smallholder livelihoods through local value chain development?: a case study of goat milk yogurt in Tanzania Improving smallholder livelihoods through local value chain development?: a case study of goat milk yogurt in Tanzania. International Food and Agribusiness Management Review, v. 15, n. 3, p. 55–86, 2012. Disponível em: https://www.ifama.org/resources/Documents/v15i3/Lie-Rich-Jervell.pdf
MARTINO, G. Trust , Contracting , and Adaptation in Agri-Food Hybrid Structures. International Journal of Food System Dynamics, v. 1, n. 4, p. 305–317, 2010. Disponível em: http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/143
MASUKU, M. B. The role of trust in contract enforcement: An analysis of smallholder farmers and sugar millers in Swaziland. In: KIRSTEN, J. F. et al. (Org.). . Institutional Economics Perspectives on African Agricultural Development. Washington, D.C.: IFPRI, 2009. p. 185–199.
MILES, M. B.; HUBERMAN, A. M. Qualitative Data Analysis: A Sourcebook of New Methods. Thousand Oaks, CA: Sage Publications, 1984.
PICKARDT, C. et al. Pilot plant preparation of light-coloured protein isolates from de-oiled sunflower (Helianthus annuus L.) press cake by mild-acidic protein extraction and polyphenol adsorption. Food Hydrocolloids, v. 44, p. 208–219, 2015. Disponível em: http://dx.doi.org/10.1016/j.foodhyd.2014.09.020
SILVA, C. A. DA; SOUZA FILHO, H. M. Guidelines for rapid appraisals of agrifood chain performance in developing countries. Rome, Italy: FAO, 2007. Disponível em: http://www.fao.org/3/a-a1475e.pdf
TRIENEKENS, J. H. Agricultural value chains in developing countries a framework for analysis. International Food and Agribusiness Management Review, v. 14, n. 2, p. 51–82, 2011. Disponível em: https://www.ifama.org/resources/Documents/v14i2/Trienekens.pdf
TRIENEKENS, J. H.; VAN DER VORST, J. G. A. J.; VERDOUW, C. N. Global Food Supply Chains. In: VAN ALFEN, N. K. (Org.). . Encyclopedia of Agriculture and Food Systems Volume 3. [S.l.]: Elsevier Inc., 2014. p. 499–517.
UNITED STATES DEPARTMENT OF AGRICULTURE – USDA. Production, supply and distribution / PSD Online / Custom Query. Disponível em: https://apps.fas.usda.gov/psdonline/app/index.html#/app/advQuery. Acesso em: 7 jan. 2017.
UZZI, B. Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness. Administrative Science Quarterly, v. 42, n. 1, p. 35–67, 1997. Disponível em: www.jstor.org/stable/2393808
VAINIO, A. et al. From beef to beans: Eating motives and the replacement of animal proteins with plant proteins among Finnish consumers. Appetite, v. 106, p. 92–100, 2016. Disponível em: http://dx.doi.org/10.1016/j.appet.2016.03.002
WATANABE, K.; ZYLBERSZTAJN, D. Building Supply Systems from Scratch: The Case of the Castor Bean for Biodiesel Chain in Minas Gerais, Brazil. International Journal on Food System Dynamics, v. 3, n. 2, p. 185–198, 2012. Disponível em: http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/327
WEISZ, G. M.; KAMMERER, D. R.; CARLE, R. Identification and quantification of phenolic compounds from sunflower (Helianthus annuus L.) kernels and shells by HPLC-DAD/ESI-MSn. Food Chemistry, v. 115, n. 2, p. 758–765, 2009. Disponível em: https://doi.org/10.1016/j.foodchem.2008.12.074
WILLIAMSON, O. E. Calculativeness, Trust, and Economic Organization. Journal of Law and Economics, v. 36, n. 1, p. 453–486, 1993.
WILLIAMSON, O. E. The economic institutions of capitalism. New York: Free Press, 1985.
WILLIAMSON, O. E. The New Institutional Economics: Taking Stock, Looking Ahead. Journal of Economic Literature, v. 38, n. 3, p. 595–613, 2000. Disponível em: http://www.jstor.org/stable/2565421
WILLIAMSON, O. E. Transaction-Cost Economics: The Governance of Contractual Relations. Journal of Law and Economics, v. 22, n. 2, p. 233–261, 1979. Disponível em: http://www.jstor.org/stable/725118
WU, G. et al. Production and supply of high-quality food protein for human consumption: Sustainability, challenges, and innovations. Annals of the New York Academy of Sciences, v. 1321, n. 1, p. 1–19, 2014.
YIN, R. K. Case Study Research Design and Methods. 5th. ed. Thousand Oaks, CA: Sage Publications, 2014.
ZANDER, K.; BESKE, P. Happy Growers! Relationship Quality in the German Organic Apple Chain. International Food & Agribusiness Management Review, v. 17, n. 3, p. 205–223, 2014. Disponível em: https://www.ifama.org/resources/Documents/v17i3/Zander-Beske.pdf
ZHANG, X.; ARAMYAN, L. H. A conceptual framework for supply chain governance: An application to agri-food chains in China. China Agricultural Economic Review, v. 1, n. 2, p. 136–154, 2009. Disponível em: https://doi.org/10.1108/17561370910927408
ANASTASIADIS, F.; POOLE, N. Emergent supply chains in the agrifood sector: insights from a whole chain approach. Supply Chain Management, v. 20, n. 4, p. 353–368, 2015. Disponível em: https://doi.org/10.1108/SCM-08-2014-0259
ANDERSON, J. C.; NARUS, J. A. A model of distributor firm and manufacturer firm working partnerships. The Journal of MarketingJournal of Marketing, v. 54, n. 1, p. 42–58, 1990. Disponível em: http://www.jstor.org/stable/1252172
ARROW, K. J. The organization of economic activity: Issues pertinent to the choice of market versus non-market allocation. The analysis and evaluation of public expenditures: The PPB System. Washington, D.C.: U.S. Government Printing Office, 1969. p. 47–64.
BARNEY, J. A.; HANSEN, M. H. Trustworthiness as a source of competitive advantage. Strategic Management Journal, v. 15, n. Supplement S1, p. 175–190, 1994.
BONTE-FRIEDHEIM, C. Globale Nahrungsmittelkrisen. Disponível em: http://www.dgvn.de/meldung/globale-nahrungsmittelkrisen/. Acesso em: 8 jan. 2017.
BOURLAKIS, M.; MAGLARAS, G.; FOTOPOULOS, C. Creating a “best value supply chain”? Empirical evidence from the Greek food chain. International Journal of Logistics Management, v. 23, n. 3, p. 360–382, 2012. Disponível em: https://doi.org/10.1108/09574091211289228
CASTRO, C. et al. Sistema produtivo de girassol para a produção de biodiesel. In: CASTRO, A. M. G.; LIMA, S. M. V.; SILVA, J. F. V. (Org.). . Complexo agroindustrial do biodiesel no Brasil: competitividade das cadeias produtivas de matérias-primas. Brasília: Embrapa Agroenergia, 2010. p. 376–420.
CHAGOMOKA, T.; AFARI-SEFAB, V.; PITOROC, R. Value chain analysis of traditional vegetables from Malawi and Mozambique. International Food and Agribusiness Management Review, v. 17, n. 4, p. 59–86, 2014. Disponível em: https://www.ifama.org/resources/Documents/v17i4/Chagomoka-Sefa-Pitoro.pdf
COMPANHIA NACIONAL DE ABASTECIMENTO – CONAB. Acompanhamento da safra brasileira de grãos, v. 4 Safra 2016/17. Brasília: CONAB, 2017. Disponível em: http://www.conab.gov.br/OlalaCMS/uploads/arquivos/17_02_09_09_00_14_boletim_graos_fevereiro_2017.pdf
DALL’AGNOL, A.; VIEIRA, O. V.; LEITE, R. M. V. B. C. Origem e histórico do girassol. In: LEITE, R. M. V. B. DE C.; BRIGHENTI, A. M.; CASTRO, C. (Org.). . Girassol no Brasil. Londrina: Embrapa Soja, 2005. p. 1–14.
DONOVAN, J. et al. Guides for value chain development: A comparative review. Journal of Agribusiness in Developing and Emerging Economies, v. 5, n. 1, p. 2–23, 2015. Disponível em: https://doi.org/10.1108/JADEE-07-2013-0025
DORWARD, A. R.; OMAMO, S. W. A Framework for Analyzing Institutions. In: KIRSTEN, J. F. et al. (Org.). . Institutional Economics Perspectives on African Agricultural Development. Washington, D.C.: IFPRI, 2009. p. 75–110.
DU, X. et al. Economics of agricultural supply chain design: A portfolio selection approach. American Journal of Agricultural Economics, v. 98, n. 5, p. 1377–1388, 2016. Disponível em: https://doi.org/10.1093/ajae/aaw074
FOOD AND AGRICULTURAL ORGANIZATION – FAO. Fao Statistical Yearbook 2013: World food and agriculture. Rome, Italy: FAO, 2013. Disponível em: http://www.fao.org/docrep/018/i3107e/i3107e.PDF
FRITZ, M.; FISCHER, C. The role of trust in European food chains: Theory and empirical findings. International Food and Agribusiness Management Review, v. 10, n. 2, p. 141–161, 2007. Disponível em: https://www.ifama.org/resources/Documents/v10i2/Fritz-Fischer.pdf
FROST & SULLIVAN. Trends and Opportunities in the European Protein Ingredients Market. 2010. Disponível em: http://www.frost.com/sublib/display-report.do?id=M5FE-01-00-00-00
FURLONG, D. The Conceptualization of “Trust” in Economic Thought. , IDS working papers., no 35. Brighton, U.K.: 1996. Disponível em: http://www.ids.ac.uk/publication/the-conceptualization-of-trust-in-economic-thought
GALASKIEWICZ, J. Studying supply chains from a social network perspective. Journal of Supply Chain Management, v. 47, n. 1, p. 4–8, 2011. Disponível em: http://onlinelibrary.wiley.com/doi/10.1111/j.1745-493X.2010.03209.x/epdf
GËRDOÇI, B. et al. Relational Ties and Transaction Costs – The Moderating Role of Uncertainty. International Food and Agribusiness Management Review, v. 19, n. 2, p. 189–206, 2016. Disponível em: https://www.ifama.org/resources/Documents/v19i2/920140199.pdf
GËRDOÇI, B.; SKRELI, E.; IMAMI, D. Determinants of sustainable relationships in the Albanian apple production sector. International Journal on Food System Dynamics, v. 7, n. 1, p. 50–65, 2016. Disponível em: http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/715
GONZÁLEZ-PÉREZ, S. et al. Isolation and characterization of undenatured chlorogenic acid free sunflower (Helianthus annuus) proteins. Journal of Agricultural and Food Chemistry, v. 50, n. 6, p. 1713–1719, 2002.
GONZÁLEZ-PÉREZ, S.; VEREIJKEN, J. M. Sunflower proteins: overview of their physicochemical, structural and functional properties. Journal of the Science of Food and Agriculture, v. 87, n. 12, p. 2173–2191, 2007.
GRANOVETTER, M. Economic Action and Social Structure: The Problem of Embeddedness. American Journal of Sociology, v. 91, n. 3 (Nov., 1985), p. 481–510, 1985.
INSTITUTO BRASILEIRO DE GEOGRAFIA E ESTATÍSTICA – IBGE. Produção Agrícola Municipal – 2015. Disponível em: https://sidra.ibge.gov.br/pesquisa/pam/tabelas. Acesso em: 7 jan. 2017.
KAHAN, D. Entrepreneurship in Farming. FAO, Roma, 2012. Disponível em: http://www.fao.org/uploads/media/5-EntrepreneurshipInternLores.pdf
KEEFER, P.; KNACK, S. Social Capital, Social Norms and the New Institutional Economics. In: MENARD, C.; SHIRLEY, M. M. (Org.). . Handbook of New Institutional Economics. [S.l.]: Springer, 2005. p. 701–726.
KIRSTEN, J. F.; KARAAN, A. S. M.; DORWARD, A. R. Introduction to the Economics of Institutions. In: KIRSTEN, J. F. et al. (Org.). . Institutional Economics Perspectives on African Agricultural Development. Washington, D.C.: IFPRI, 2009. p. 35–74.
LIE, H. et al. Improving smallholder livelihoods through local value chain development?: a case study of goat milk yogurt in Tanzania Improving smallholder livelihoods through local value chain development?: a case study of goat milk yogurt in Tanzania. International Food and Agribusiness Management Review, v. 15, n. 3, p. 55–86, 2012. Disponível em: https://www.ifama.org/resources/Documents/v15i3/Lie-Rich-Jervell.pdf
MARTINO, G. Trust , Contracting , and Adaptation in Agri-Food Hybrid Structures. International Journal of Food System Dynamics, v. 1, n. 4, p. 305–317, 2010. Disponível em: http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/143
MASUKU, M. B. The role of trust in contract enforcement: An analysis of smallholder farmers and sugar millers in Swaziland. In: KIRSTEN, J. F. et al. (Org.). . Institutional Economics Perspectives on African Agricultural Development. Washington, D.C.: IFPRI, 2009. p. 185–199.
MILES, M. B.; HUBERMAN, A. M. Qualitative Data Analysis: A Sourcebook of New Methods. Thousand Oaks, CA: Sage Publications, 1984.
PICKARDT, C. et al. Pilot plant preparation of light-coloured protein isolates from de-oiled sunflower (Helianthus annuus L.) press cake by mild-acidic protein extraction and polyphenol adsorption. Food Hydrocolloids, v. 44, p. 208–219, 2015. Disponível em: http://dx.doi.org/10.1016/j.foodhyd.2014.09.020
SILVA, C. A. DA; SOUZA FILHO, H. M. Guidelines for rapid appraisals of agrifood chain performance in developing countries. Rome, Italy: FAO, 2007. Disponível em: http://www.fao.org/3/a-a1475e.pdf
TRIENEKENS, J. H. Agricultural value chains in developing countries a framework for analysis. International Food and Agribusiness Management Review, v. 14, n. 2, p. 51–82, 2011. Disponível em: https://www.ifama.org/resources/Documents/v14i2/Trienekens.pdf
TRIENEKENS, J. H.; VAN DER VORST, J. G. A. J.; VERDOUW, C. N. Global Food Supply Chains. In: VAN ALFEN, N. K. (Org.). . Encyclopedia of Agriculture and Food Systems Volume 3. [S.l.]: Elsevier Inc., 2014. p. 499–517.
UNITED STATES DEPARTMENT OF AGRICULTURE – USDA. Production, supply and distribution / PSD Online / Custom Query. Disponível em: https://apps.fas.usda.gov/psdonline/app/index.html#/app/advQuery. Acesso em: 7 jan. 2017.
UZZI, B. Social Structure and Competition in Interfirm Networks: The Paradox of Embeddedness. Administrative Science Quarterly, v. 42, n. 1, p. 35–67, 1997. Disponível em: www.jstor.org/stable/2393808
VAINIO, A. et al. From beef to beans: Eating motives and the replacement of animal proteins with plant proteins among Finnish consumers. Appetite, v. 106, p. 92–100, 2016. Disponível em: http://dx.doi.org/10.1016/j.appet.2016.03.002
WATANABE, K.; ZYLBERSZTAJN, D. Building Supply Systems from Scratch: The Case of the Castor Bean for Biodiesel Chain in Minas Gerais, Brazil. International Journal on Food System Dynamics, v. 3, n. 2, p. 185–198, 2012. Disponível em: http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/327
WEISZ, G. M.; KAMMERER, D. R.; CARLE, R. Identification and quantification of phenolic compounds from sunflower (Helianthus annuus L.) kernels and shells by HPLC-DAD/ESI-MSn. Food Chemistry, v. 115, n. 2, p. 758–765, 2009. Disponível em: https://doi.org/10.1016/j.foodchem.2008.12.074
WILLIAMSON, O. E. Calculativeness, Trust, and Economic Organization. Journal of Law and Economics, v. 36, n. 1, p. 453–486, 1993.
WILLIAMSON, O. E. The economic institutions of capitalism. New York: Free Press, 1985.
WILLIAMSON, O. E. The New Institutional Economics: Taking Stock, Looking Ahead. Journal of Economic Literature, v. 38, n. 3, p. 595–613, 2000. Disponível em: http://www.jstor.org/stable/2565421
WILLIAMSON, O. E. Transaction-Cost Economics: The Governance of Contractual Relations. Journal of Law and Economics, v. 22, n. 2, p. 233–261, 1979. Disponível em: http://www.jstor.org/stable/725118
WU, G. et al. Production and supply of high-quality food protein for human consumption: Sustainability, challenges, and innovations. Annals of the New York Academy of Sciences, v. 1321, n. 1, p. 1–19, 2014.
YIN, R. K. Case Study Research Design and Methods. 5th. ed. Thousand Oaks, CA: Sage Publications, 2014.
ZANDER, K.; BESKE, P. Happy Growers! Relationship Quality in the German Organic Apple Chain. International Food & Agribusiness Management Review, v. 17, n. 3, p. 205–223, 2014. Disponível em: https://www.ifama.org/resources/Documents/v17i3/Zander-Beske.pdf
ZHANG, X.; ARAMYAN, L. H. A conceptual framework for supply chain governance: An application to agri-food chains in China. China Agricultural Economic Review, v. 1, n. 2, p. 136–154, 2009. Disponível em: https://doi.org/10.1108/17561370910927408
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2018-05-07
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Oliveira de Sousa, L., Dias Paes Ferreira, M., Vogt, L., & Mergenthaler, M. (2018). CONTRACTS, SOCIAL NETWORK AND KNOWLEDGE DIFFUSION IN BRAZILIAN SUNFLOWER AGRI-FOOD CHAINS FOR POTENTIAL SUPPLY OF INNOVATIVE FOOD PROTEINS. Revista De Economia E Agronegócio, 16(1), 8–28. https://doi.org/10.25070/rea.v16i1.545
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