THE AGRIBUSINESS INNOVATION IN BOVINE SUPPLY CHAIN IN BRAZIL: LANDSCAPE AND CHALLENGES
DOI:
https://doi.org/10.25070/rea.v16i3.7879Resumo
The attention on innovations in agriculture is recent and, over the past decades, there has been a change in this matter. This new reality has brought in enormous changes to this business, promoting productivity gains and changing the dynamics of agribusiness. This research aim to understand these innovations following four types proposed by Tidd, Bessant and Pavitt (2008): innovation of product, process, position and paradigm. Primary data was collected through semi-structured interviews with ten key actors in this production chain. These interviews were analyzed using content analysis whereas the secondary data were analyzed qualitatively by means of the document analysis technique. Results showed that several innovations occurred in the bovine sector over the past two decades, essentially based on incremental focus, and directed to improving product quality and achieving production efficiency gains. Despite this progress, quality is still a challenge in the sector, in part by limiting access to some markets. In this sense, the action of some agents seems essential to overcome the main barriers of this sector.
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Referências
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Schumpeter, J.A. (1961). Capitalism, Socialism and Democracy. Rio de Janeiro: Fundo de Cultura.
Schumpeter, J.A. (1982). The Theory of Economic Development. São Paulo: Abril Cultural.
Scollan, N.,Hocquette, J.F.,Nuernberg, K.,Dannenberger, D.,Richardson, I., & Moloney, A. (2006). Innovations in beef production systems that enhance the nutritional and health value of beef lipids and their relationship with meat quality. Meat Science, 74(1), 17-33.
Siriwongwilaichat, P., Winger, R. J. (2004). Technical knowledge for food product innovation in Thailand. Agribusiness, 20 (3): 233–252.
Nelson, R., Winter, S. (2005). An evolutionary theory of economic change. Campinas, SP: Editora da UNICAMP.
Shanahan, C. J.,Sporleder, T. L., & Hooker, N. H. (2007). Adoption of Organic Food Product Marketing Strategies Among Food Processing Firms in the United States. Annual Symposium of the International Food and Agribusiness Management Association, Parma, Italia.
Shanahan, C. J.,Sporleder, T. L., & Hooker, N. H.(2008). The Diffusion of Organic Food Products: Towards a Theory of Adoption. Agribusiness, 24 (3), 369-387.
Silverman, D. (1995).Interpreting qualitative data, methods for analysis talk, text and interaction. London: Sage.
Tidd, J., Bessant, J., & Pavitt, K. (2008). Innovation management. Porto Alegre: Bookman, 3ªed.
Toldrá, F., Reig, M. (2011). Innovations for healthier processed meats. Trends in Food Science & Technology, 22(9), 517-522.
Triguero, A., Córcoles, D., Cuerva, M. C. (2013). Differences in Innovation Between Food and Manufacturing Firms: An Analysis of Persistence. Agribusiness, 29 (3): 273–292.
Zylberberg, C., Oner, A. C., & Zylberberg, E. (2012). Biotechnology in Argentina: development and resources. Journal of Commercial Biotechnology, 18 (3), 15-24.
Bardin, Laurence (1977). Content analysis. Lisboa: Edições 70.
Bareghe, A., Rowley, J., & Sambrook, S. (2009). Towards a multidisciplinary definition of innovation. Management Decision,47 (8), p. 1323-1339.
Bessant, J., Lamming, R., Noke, H., & Phillips, W. (2005). Managing innovation beyond the steady state. Technovation, 25 (12), 1366-1376.
Bessant, J., & Tidd, J. (2009). Innovation and entrepreneurship. Porto Alegre, Bookman, 511p.
Bröring, S., & Cloutier, L.M. (2008). The Role of Market Alliances and Customer Supplier Interfaces in Innovations in the Food Industry. British Food Journal. Special Issue on Value Analysis, Creation, and Delivery in Food and Agriculture Business-to-Business Marketing, 110: 76-97.
Can. (2015). Confederation of Agriculture and Livestock of Brazil. Avaible in: http://sna.agr.br/brasil-sera-o-maior-produtor-mundial-de-carne-bovina-em-5-anos-preve-abiec/
Capitanio, F., Coppola, A., Pascucci, S. (2010). Product and process innovation in the Italian food industry. Agribusiness, 26 (4): 503–518.
Carraresi, L., Mamaqi, X., Albisu, L.M., Banterle, A. (2016). Can Strategic Capabilities Affect Performance? Application of RBV to Small Food Businesses. Agribusiness, 32 (3): 416–436.
Chesborough, H. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology. Boston: Harvard Business School Press.
Clark, K.B., & Wheewright, S. C. (1992). Structuring the Development Funnel. In: Wheewright, S. C. (Ed.). Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality. New York: Free Press, cap.5, 111-132.
Cooper, R. G. (1994). Third-Generation New Product Processes. Journal of Product Innovation Management, 11, 3-14.
Djokoto, J. G., Gidiglo, K. F. (2016). Technical Efficiency in Agribusiness: A Meta-Analysis on Ghana. Agribusiness, 32 (3): 397–415.
Dosi, G. (1988). The nature of the innovative process in: Dosi, G. et al. (eds.). Technical Change and Economic Theory. London: Pinter.
Esteghamat, O., & Abbasov, S. (2010). Innovation in breeding and genetics of dairy and beef cattle for productivity enhancement in Azerbaijan republic. Advances in Environmental Biology, 4 (3), 506-508.
Foltz, J., Barham, B., Kwansoo, K. (2000). Universities and agricultural biotechnology patent production, Agribusiness, 16 (1): 82–95.
Forcellini, F. A., & Rozenfeld, H. (2006). Product Development Management: a benchmark for process improvement. São Paulo: Saraiva.
Fortuin, F., Batterink M., & Omta, S.W.F. (2007). Key success factors of innovation in multinational agrifood prospector companies. International Food and Agribusiness Management Review, 10 (4), 1-24.
Freeman, C., & Soete, L. (2008). The Economics of Industrial Innovation. São Paulo: Unicamp.
Godoy, A.S. (1995). Introduction to qualitative research and its possibilities. Journal of Business Administration, 35(2), 57-63.
Hansen, M. T., & Birkinshaw, J. (2007). The innovation value chain. Harvard Business Review, 85(6), 121-130.
Igreja, A. C. M., Bliska, F. M. M., Rocha, M. B., Martins, S. S., & Pinatti, E. (2010). Research, Development and Innovation for Production Chain Beef in São Paulo. Informações Econômicas, 40 (9), 28-44.
Katz, G. (2011). Rethinking the Product Development Funnel. Visions, 25-31.
Kawabata, C. Y. (2008). Technological Innovations in Agribusiness of Meat: a case study. Revista Acad, Ciências Agrárias Ambientais, 6(4), 529-532.
Lazonick, W. (1992). Business Organization and Competitive Advantage: capitalist transformations in the twentieth century. In: Dosi, G. et al. (Eds.). Technology and Enterprise in a Historical Perspective. Oxford, Oxford University Press.
Ministry of Development, Industry and Foreign Trade (2014). Disponível em http://www.mdic.gov.br//sitio/interna/interna.php?area=5&menu=1161.
Meeus, M., & Oerlemans, M. (2000). Firm behaviour and innovative performance: An empirical exploration of the selection–adaptation debate. Research Policy, 29 (1), 41–58.
Mello, E. S. (2003). Traceability in the export of beef from Rio Grande do Sul state to the European Union. 157 p. Dissertation in Agribusiness. Administration Graduate Program. Universidade Federal do Rio Grande do Sul, Porto Alegre.
Millen, D.D., Pacheco, R.D.L., Meyer, P.M., Rodrigues, P.H.M., & Arrigoni, M.D.B. (2011). Current outlook and future perspectives of beef production in Brazil. Animal Frontiers, 1(2), 46-52.
Monteiro, A. A.,Tamanini, R., Silva, L. C. C.,Mattos, S, M. R., Magnani, D. F., & Loredana, D’O. (2007). Characteristics of milk production in the rural area of the state of Pernambuco, Brazil. Ciências Agrárias, 28 (4), 665-674.
Moura, J. F. P., Pimenta, E. C. Filho, Gonzaga, S. Neto & Cândido, E. P. (2010). Characterization of the bovine milk production systems in Cariri paraibano. Journal of Animal Production, 14 (1), 121-131.
Oaigen, R. P.,barcellos, J. O. J., Canozzi, M. E. A., Christofari, L. F., Soares, J. C. R., & Alves, C. O. (2011). Internal competitiveness in beef cattle in Rio Grande do Sul State. Ciência Rural, 41(6), 1102-1107.
OCDE. (2005). Oslo Manual: Guidelines for collecting and interpreting innovation data.
OCDE, Eurostat, FINEP, 3º ed.
Pacheco, W. F., Arruda, P. C. L., Carmo, A. B. R., & Lima, F. W. R. (2012). The milk production chain: a study on the organization of the chain and analysis of profitability of a farm with cheese or milk marketing option. Revista Razão Contábil & Finanças, 3 (1).
Ribeiro, J.L.D.; Milan, G.E. (2007). Individual interviews: theory and applications. Porto Alegre: FEENG - Company Foundation School of Engineering-Ufrgs.
Schumpeter, J.A. (1961). Capitalism, Socialism and Democracy. Rio de Janeiro: Fundo de Cultura.
Schumpeter, J.A. (1982). The Theory of Economic Development. São Paulo: Abril Cultural.
Scollan, N.,Hocquette, J.F.,Nuernberg, K.,Dannenberger, D.,Richardson, I., & Moloney, A. (2006). Innovations in beef production systems that enhance the nutritional and health value of beef lipids and their relationship with meat quality. Meat Science, 74(1), 17-33.
Siriwongwilaichat, P., Winger, R. J. (2004). Technical knowledge for food product innovation in Thailand. Agribusiness, 20 (3): 233–252.
Nelson, R., Winter, S. (2005). An evolutionary theory of economic change. Campinas, SP: Editora da UNICAMP.
Shanahan, C. J.,Sporleder, T. L., & Hooker, N. H. (2007). Adoption of Organic Food Product Marketing Strategies Among Food Processing Firms in the United States. Annual Symposium of the International Food and Agribusiness Management Association, Parma, Italia.
Shanahan, C. J.,Sporleder, T. L., & Hooker, N. H.(2008). The Diffusion of Organic Food Products: Towards a Theory of Adoption. Agribusiness, 24 (3), 369-387.
Silverman, D. (1995).Interpreting qualitative data, methods for analysis talk, text and interaction. London: Sage.
Tidd, J., Bessant, J., & Pavitt, K. (2008). Innovation management. Porto Alegre: Bookman, 3ªed.
Toldrá, F., Reig, M. (2011). Innovations for healthier processed meats. Trends in Food Science & Technology, 22(9), 517-522.
Triguero, A., Córcoles, D., Cuerva, M. C. (2013). Differences in Innovation Between Food and Manufacturing Firms: An Analysis of Persistence. Agribusiness, 29 (3): 273–292.
Zylberberg, C., Oner, A. C., & Zylberberg, E. (2012). Biotechnology in Argentina: development and resources. Journal of Commercial Biotechnology, 18 (3), 15-24.
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Publicado
2019-03-06
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Cardenas, L. Q., Pacheco, D., & Lopes, F. D. (2019). THE AGRIBUSINESS INNOVATION IN BOVINE SUPPLY CHAIN IN BRAZIL: LANDSCAPE AND CHALLENGES. Revista De Economia E Agronegócio, 16(3), 305–326. https://doi.org/10.25070/rea.v16i3.7879
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