Capacidades relacionais em alianças sociais: similaridades e diferenças em multicasos
DOI:
https://doi.org/10.21118/apgs.v16i1.15131Resumo
Objetivo da pesquisa: O objetivo da presente pesquisa foi analisar distinções e similaridades no desenvolvimento das Capacidades Relacionais em diferentes tipos de alianças sociais brasileiras.
Enquadramento teórico: Para tanto, utilizou-se a base teórica das Capacidades Dinâmicas, que englobam as Capacidades Relacionais.
Metodologia: Para a consecução desta pesquisa, um estudo de multicasos, qualitativo e descritivo foi realizado a partir da perspectiva das duas organizações envolvidas nas quatro alianças sociais estudadas, por meio de entrevistas semiestruturadas e análise documental.
Resultados: Notou-se que o conhecimento é a principal tecnologia transferida entre os parceiros e que essa transferência é uma das recompensas mais relevantes para as organizações. Além disso, apenas as alianças com firmas são formalizadas por meio de contratos, pois estas parceiras percebem sua importância para o gerenciamento da aliança. Os casos também apontam que a confiança e a comunicação eficiente podem ser os aspectos mais importantes para o desempenho da aliança.
Originalidade: Os estudos acerca de Capacidades Relacionais ainda são escassos na literatura, assim como o estudo de Capacidades Relacionais em Alianças Sociais. Ademais, as alianças sociais possuem um papel essencial na resolução de problemas sociais complexos.
Contribuições teóricas e práticas: Os achados desta pesquisa permitem avançar nos estudos relacionados a Capacidades Dinâmicas e Relacionais em Alianças e Cooperações, principalmente as Sociais. Ainda, os parceiros das Alianças Sociais podem identificar componentes e dimensões das Capacidades Relacionais que devem ser incentivados em suas parcerias para garantir seu sucesso e proficuidade.
Downloads
Referências
Álvarez-González, L. I., García-Rodríguez, N., Rey-García, M., & Sanzo-Perez, M. J. (2017). Business-nonprofit partnerships as a driver of internal marketing in nonprofit organizations. Consequences for nonprofit performance and moderators. BRQ Business Research Quarterly, 20(2), 112–123. https://doi.org/10.1016/j.brq.2017.01.001
Alves, F. S., Segatto, A. P., & De-Carli, E. (2016). Theoretical framework about relational capability on inter-organizational cooperation. Journal of Industrial Integration and Management, 01(04), 1650012. https://doi.org/10.1142/s2424862216500123
Alves, F. S., Segatto, A. P., & De-Carli, E. (2019). Connection points between dimensions of relational capability: Differences among profit and non-profit technologies. International Journal of Business Innovation and Research, 19(4), 509–531.
Andrews, R., & Entwistle, T. (2010). Does cross-sectoral partnership deliver? Na empirical exploration of public service effectiveness, efficiency, and equity. Journal of Public Administration Research and Theory, 20, 679–701.
Austin, J. E., & Seitanidi, M. M. (2012). Collaborative Value Creation: A Review of Partnering Between Nonprofits and Businesses: Part I. Value Creation Spectrum and Collaboration Stages. Nonprofit and Voluntary Sector Quarterly, 726–758.
Bardin, L. (2016). Análise de conteúdo [Content Analysis] (L. Reto, Trad.). São Paulo Edições, 70.
Barroso-Méndez, M. J., Galera-Casquet, C., & Valero-Amaro, V. (2014). Partnerships Between Businesses and NGOs in the Field of Corporate Social Responsibility?: A Model of Success From the Perspective of Relationship Marketing Partnerships Between Businesses and NGOs in the Field of Corporate Social Responsibility. Journal of Relationship Marketing, 1, 1–27.
Barroso-Méndez, M. J., Galera-Casquet, C., & Valero-Amaro, V. (2015). Proposal of a social alliance success model from a relationship marketing perspective?: A meta-analytical study of the theoretical foundations. Cuadernos de Economía y Dirección de La Empresa, 188–203.
Barroso-Méndez, M. J., Galera-Casquet, C., Seitanidi, M. M., & Valero-Amaro, V. (2016). Cross-sector social partnership success: A process perspective on the role of relational factors. European Management Journal, 34(6), 674–685. https://doi.org/10.1016/j.emj.2016.07.004
Berger, I. E., Cunningham, P. H., & Drumwright, M. E. (2004). Social alliances: Company/nonprofit collaboration. California Management Review, 47(1), 58–90. https://doi.org/10.2307/41166287
Cheng, Y. (2018). Governing government-nonprofit partnerships: Linking governance mechanisms to collaboration stages. Public Performance & Management Review, 42(1), 1–23. https://doi.org/10.1080/15309576.2018.1489294
Costa, P. R. (2018). Relational capability and strategic alliance portfolio configuration A study of Brazilian technology firms. International Journal of Emerging Markets, 5, 1026–1049.
Creswell, J. W. (2010). Projeto de pesquisa: métodos qualitativo, quantitativo e misto. 3a ed. Porto Alegre: Artmed.
Das, T. K., & Teng, B.-S. (1998). Between trust and control: Developing confidence in partner cooperation in alliances. Academy of Management Review, 23(3), 491. https://doi.org/10.2307/259291
Flick, U. (2018). Triangulation. In: The Sage handbook of qualitative research. [s.l: s.n.]. p. 444–461.
Fu, J. S., Cooper, K. R., & Shumate, M. (2019). Use and affordances of ICTs in interorganizational collaboration: An exploratory study of ICTs in nonprofit partnerships. Management Communication Quarterly, 33(2), 219-237.
Gillett, A., Loader, K., Doherty, B., Scott, J. M. (2019). An Examination of Tensions in a Hybrid Collaboration?: A Longitudinal Study of na Empty Homes Project. Journal of Business Ethics, 949–967.
Giraldi, L.; Ceccacci, S.; Bevilacqua, M.; Mengoni, M. (2018). Quality Assessment of Business-to-Business (B2B) Relationships between SMEs: A Qualitative Approach Based on the Relational Capability Conception. Journal of Industrial Integration and Management, 03(02), 1850008.
Gjerding, A. N., & Kringelum, L. B. (2018). Research in Transportation Business & Management Systemic coordination of organizational roles?: The importance of relational capital in port governance. In Transportation Business & Management, v. 28, n. October (pp. 77–84).
Guo, M.; Yang, N.; Zhang, Y. (2020). Focal enterprises’ control and knowledge transfer risks in R&D networks: The mediating role of relational capability. European Journal of Innovation Management, 24(3), 870–892.
Hesse, A., Kreutzer, K., & Diehl, M.-R. (2019). Dynamics of institutional logics in a cross-sector social partnership: The case of refugee integration in Germany. Journal of Business Ethics, 159(3), 679–704. https://doi.org/10.1007/s10551-017-3775-0
Hussler, C., & Payaud, M. (2019). Bargaining with the devil?? A politicized view on cross-sector partnerships targeting the BoP. Society and Business Review, 112–127.
Ihm, J., & Shumate, M. (2019). How does a board of directors influence within-and cross-sector nonprofit collaboration. Nonprofit Management and Leadership, 29, 473–490.
Jamali, D., Yianni, M., & Abdallah, H. (2011). Strategic partnerships , social capital and innovation?: accounting for social alliance innovation. Business Ethics: A European Review, 20(4), 375–391.
Jang, H. S., Valero, J., Kim, J., & Cramb, K. (2015). Understanding the diverse forms of nonprofit collaborations: A case study of communities in schools of north Texas and its partner organizations. Journal of Public and Nonprofit Affairs, 1(2), 100-117.
Johnsen, R. E., & Ford, D. (2006). Interaction capability development of smaller suppliers in relationships with larger customers. Industrial marketing management, 35(8), 1002-1015.
Kim, N., Sung, Y., & Lee, M. (2012). Consumer Evaluations of Social Alliances?: The Effects of Perceived Fit Between Companies and Non-Profit Organizations. Journal of Business Ethics, 109, 163–174.
Lee, L. (2015). Understanding the role of the broker in business non-profit collaboration. Social Responsibility Journal, 11(2), 201-220.
Lee, S. Y., & Rim, H. (2016). Negative spillover in corporate–nonprofit partnerships: Exploring the effects of company–cause congruence and organization–public relationships. Public Relations Review, 42(4), 710-712.
Li, E. L., Zhou, L., & Wu, A. (2017). The supply-side of environmental sustainability and export performance: The role of knowledge integration and international buyer involvement. International Business Review, 26(4), 724-735.
Liu, G., & Ko, W. (2011). Social Alliance and Employee Voluntary Activities?: A Resource-Based Perspective. Journal of Business Ethics, 104, 251–268.
Liu, G.; Wai, W.; Chris, K. (2016). How and When Socially Entrepreneurial Nonprofit Organizations Benefit From Adopting Social Alliance Management Routines to Manage Social Alliances?? Journal of Business Ethics, 151(2), 497–516.
Lyes, A.; Palakshappa, N.; Bulmer, S. (2016). Cause-related events: Fulfilling the objectives of social partnerships. International Journal of Nonprofit and Voluntary Sector Marketing, 21(4), 286–301.
McDonald, S. (2014). Social responsibility clusters arising from social partnerships. Social Responsibility Journal, 10(2), 331-347.
McGrath, H. (2008). Developing a relational capability construct for SME network marketing using cases and evidence from Irish and Finnish SMEs (Doctoral dissertation, Waterford Institute of Technology).
McGrath, H., & O'Toole, T. (2018). Extending the concept of familiness to relational capability: A Belgian micro-brewery study. International Small Business Journal, 36(2), 194–219. https://doi.org/10.1177/0266242617730885
Murphy, M.; Perrot, F.; Rivera-Santos, M. (2012). New perspectives on learning and innovation in cross-sector collaborations. Journal of Business Research, 65(12), 1700-1709.
Ngugi, I. K., Johnsen, R. E., & Erdélyi, P. (2010). Relational capabilities for value co?creation and innovation in SMEs. Journal of Small Business and Enterprise Development, 17(2), 260–278. https://doi.org/10.1108/14626001011041256
Pudjiarti, E. S., & Suharnomo, S. (2018). Does Institutional Intervention play a Role in Small Business Clustering?? An Empirical Evidence from Semarang, Indonesia. QUALITY MANAGEMENT Does, 52–59.
Rungsithong, R.; Meyer, K. E.; Roath, A. S. (2017). Relational capabilities in Thai buyer-supplier relationships. Journal of Business & Industrial Marketing, 32(8), 1228–1244.
Sakarya, S., Bodur, M., Yildirim-Öktem, Ö., & Selekler-Göksen, N. (2012). Social alliances: Business and social enterprise collaboration for social transformation. Journal of Business Research, 65(12), 1710-1720.
Sanzo, M. J., Alvarez, L. I., Rey, M., & García, N. (2015). Business–nonprofit partnerships: a new form of collaboration in a corporate responsibility and social innovation context. Service Business, 9(4), 611-636.
Sarkar, M. B., Aulakh, P. S., & Madhok, A. (2009). Process capabilities and value generation in alliance portfolios. Organization Science, 20(3), 583-600.
Schilke, O., & Goerzen, A. (2010). Alliance Management Capability?: Na Investigation of the Construct and Its Measurement. Journal of Management, 5, 1192–1219.
Simpson, D., Lefroy, K., & Tsarenko, Y. (2011). Together and apart: Exploring structure of the corporate–NPO relationship. Journal of business ethics, 101(2), 297-311.
Steiner, B., Lan, K., Unterschultz, J., & Boxall, P. (2017). Applying the resource-based view to alliance formation in specialized supply chains. Journal of Strategy and Management, v. 10, n. 3, 262-291.
Telles, R. (2001). A efetividade da matriz de amarração de Mazzon nas pesquisas em Administração. Revista de Administração da Universidade de São Paulo, 36(4).
Tsarenko, Y., & Simpson, D. (2017). Relationship governance for very different partners: The corporation-nonprofit case. Industrial Marketing Management, 63, 31-41.
Tseng, C.-H. (2016). Interpartner Diferencias y Modo de Gobierno dilema: El papel de la Alianza Alcance. Interpartner Differences and Governance Mode Dilemma: The Role of Alliance Scope. BAR - Brazilian Administration Review, 1–18.
Vock, M., Van Dolen, W., & Kolk, A. (2013). Changing behaviour through business-nonprofit collaboration? Consumer responses to social alliances. European Journal of Marketing, v. 47, n. 9, 1476-1503.
Walters, G., & Anagnostopoulos, C. (2012). Implementing corporate social responsibility through social partnerships. Business Ethics: A European Review, 21(4), 417-433.
Yang, J., Xie, H., Liu, H., & Duan, H. (2018). Leveraging informational and relational capabilities for performance: An empirical investigation. The International Journal of Logistics Management, v. 29, n. 3, 985-1000.
Yin, R. K. (2018). Case study research and applications: Design and methods. Sage publications.
Downloads
Publicado
Como Citar
Edição
Seção
Licença
Este trabalho é licenciado sob uma licença Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 International License.
Autores que publicam na Revista de Administração Pública e GestãoSocial (APGS) devem concordar com os seguintes termos:
- Autores mantêm os direitos autorais e concedem à revista o direito de primeira publicação, com o trabalho simultaneamente licenciado soba Creative Commons Attribution License, permitindo o compartilhamentodo trabalho com reconhecimento da autoria do trabalho e publicação inicial nesta revista.
- Autores têm autorização para assumir contratos adicionais separadamente, para distribuição não-exclusiva da versão do trabalhopublicada nesta revista (ex.: publicar em repositório institucional oucomo capítulo de livro), com reconhecimento de autoria e publicação inicial nesta revista.
- Autores têm permissão e são estimulados a publicar e distribuir seu trabalho online (ex.: em repositórios institucionais ou na sua página pessoal) a qualquer ponto antes ou durante o processo editorial, já que isso pode gerar críticas e sugestões proveitosas, bem como aumentar o impacto e a citação do trabalho publicado.
- Autores reservam o direito da editoria desta revista de efetuar, nos trabalhos originais, alterações de ordem normativa, ortográfica e gramatical, com vistas a atender sua política editorial e a manter opadrão culto da língua, respeitando, porém, o estilo dos autores.
- Autores assumem exclusiva responsabilidade pelas suas opiniões emitidas nos trabalhos publicados nesta revista.