A Satisfação dos Estudantes com a Qualidade dos Serviços Prestados pelas Universidades Federais Brasileiras: proposição de um modelo de avaliação baseado no ECSI
DOI:
https://doi.org/10.21118/apgs.v15i1.13557Abstract
- Research Objective: The paper proposes and tests a model to evaluate objectively the satisfaction of students enrolled in Brazilian public universities.
- Theoretical framework: The model is composed by six dimensions of analysis (institutional image, expectations, perceived quality, satisfaction, complaints, and trust), and was adapted from the American Customer Satisfaction Index and the European Customer Satisfaction Index for the context of Brazilian public universities.
- Methodology: The work analyzes a sample of 277 questionnaires, collected by convenience among students enrolled in a federal university, whose data were analyzed through Structural Equation Modeling performed with the Smart-PLS-3.3.3 package.
- Results: Eight of the nine research hypotheses tested were confirmed, and all the constructs showed acceptable indices of reliability and convergent, discriminant and nomological validity.
- Originality: The study extends knowledge by testing an innovative model, in which satisfaction is linked to trust and not to the monetary compensation, as in traditional models.
- Theoretical and practical contributions: The work also innovates by proposing a method for evaluating student satisfaction, which allows inferring the evaluation of courses or entire groups, from the estimation of confidence intervals of sample means, a tool that could be of great use for managers of free universities.
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