Qualification of entrepreneurs in the municipality of Santa Cruz de Minas for the insertion in digital environments of e-commerce

Authors

  • Leandro Eduardo Vieira BARROS Instituto Federal de Educação, Ciência e Tecnologia do Sudeste de Minas Gerais - São João del-Rei https://orcid.org/0000-0003-1848-8844
  • Celso Luiz de SOUZA Instituto Federal de Educação, Ciência e Tecnologia do Sudeste de Minas Gerais - São João del-Rei. https://orcid.org/0000-0001-5383-6491
  • Fernanda Morais CABRAL Instituto Federal de Educação, Ciência e Tecnologia do Sudeste de Minas Gerais - São João del-Rei. https://orcid.org/0000-0001-5693-2323
  • Lívia da Silva SANTOS Instituto Federal de Educação, Ciência e Tecnologia do Sudeste de Minas Gerais - São João del-Rei. https://orcid.org/0000-0003-4854-1095
  • Daniele Letícia CALSAVARA Instituto Federal de Educação, Ciência e Tecnologia do Sudeste de Minas Gerais - São João del-Rei. https://orcid.org/0000-0001-5199-332X
  • Jhonatas Luiz dos SANTOS Instituto Federal de Educação, Ciência e Tecnologia do Sudeste de Minas Gerais - São João del-Rei. https://orcid.org/0000-0002-0161-0105
  • João Miguel Ferreira NASCIMENTO Instituto Federal de Educação, Ciência e Tecnologia do Sudeste de Minas Gerais - São João del-Rei. https://orcid.org/0000-0001-6983-5047
  • Sérgio Hilario do PATROCINIO Instituto Federal de Educação, Ciência e Tecnologia do Sudeste de Minas Gerais - São João del-Rei. https://orcid.org/0000-0001-9482-0277

DOI:

https://doi.org/10.21284/elo.v11i.14423

Keywords:

Enterpreneurs, Qualification, E-commerce

Abstract

One of the main pillars of the Santa Cruz de Minas/MG municipality’s economy is the production and sale of handicrafts and wooden furniture. The city benefits from regional tourism to sell its products, but with the pandemic and its restrictions, sales have decreased. In this context, this project aimed to qualify local entrepreneurs, enabling the insertion of their products in e-commerce to increase their revenues. The project worked in an interdisciplinary manner with fellows who had had previous training through courses. Materials were prepared on the digital market tools, in addition to training each company, according to its demands. Despite the lack of time and little technological knowledge, entrepreneurs were ready to optimize practices used in their ventures. Because of that, they have generated a gain in quality in managing social networks and other tools.

Downloads

Download data is not yet available.

References

AMAZON. Sobre a Amazon. Disponível em: https://www.amazon.jobs/pt/landing_pages/about-amazon. Acesso: 26 Abr. 2022.

AMERICANAS MARKETPLACE. Americanas: tudo que você precisa saber sobre a marca. Disponível em: https://blog.americanasmarketplace.com.br/2021/06/07/americanas/. Acesso em: 26 Abr. 2022.

E-Commerce Brasil. E-commerce brasileiro cresce 73,88% em 2020, revela índice MCC-ENET. 2021. Disponível em: https://www.ecommercebrasil.com.br/noticias/e-commerce-brasileiro-cresce-dezembro/. Acesso em: 30 Mar. 2021.

ELO7. Sobre o Elo7. Disponível em: https://www.elo7.com.br/sobre. Acesso em: 26 Abr. 2022.

GOOGLE. Sobre o Perfil da empresa no Google. Disponível em: https://support.google.com/business/answer/3038063?hl=ptBR&co=GENIE.Platform%3DAndroid. Acesso em: 26 Abr. 2022.

INSTAGRAM. Sobre o Instagram. Disponível em: https://about.instagram.com/pt-br/about-us. Acesso em: 26 Abr. 2022.

MAGALU MARKETPLACE. O que é marketplace, qual a sua importância e como ele funciona? Entenda! Disponível em: https://marketplace.magazineluiza.com.br/o-que-e-marketplace/?partner_id=64170&gclsrc=aw.ds&gclid=CjwKCAjwsJ6TBhAIEiwAfl4TWDZvRUvdJkV-WfvpxVzYEq5pwt-kkaNJwOK-YVqkD4HDfcdxgzjqLBoCbbYQAvD_BwE. Acesso em: 26 Abr. 2022.

MERCADO LIVRE. Tudo o que você precisa saber sobre o Mercado Livre. Disponível em: https://www.mercadolivre.com.br/institucional/nos-comunicamos/noticia/tudo-sobre-o-mercado-livre/#:~:text=Quem%20%C3%A9%20o%20Mercado%20Livre,gerir%20seus%20neg%C3%B3cios%20na%20Internet. Acesso em: 26 Abr. 2022.

META. Informações da empresa. Disponível em: https://about.facebook.com/br/company-info/. Acesso em: 26 Abr. 2022.

WHATSAPP BUSINESS. Aplicação WhatsApp Business. Disponível em: https://www.whatsapp.com/business/?lang=pt_pt. Acesso em: 26 Abr. 2022.

Downloads

Published

2022-09-09

How to Cite

BARROS, L. E. V., SOUZA, C. L. de, CABRAL, F. M., SANTOS, L. da S., CALSAVARA , D. L., SANTOS, J. L. dos, NASCIMENTO, J. M. F., & PATROCINIO, S. H. do. (2022). Qualification of entrepreneurs in the municipality of Santa Cruz de Minas for the insertion in digital environments of e-commerce. Revista ELO – Diálogos Em Extensão, 11. https://doi.org/10.21284/elo.v11i.14423

Issue

Vol. 11 (2022): Fluxo Contínuo

Section

Relatos de Experiência

License

Copyright (c) 2022 Revista ELO – Diálogos em Extensão

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors who publish in this journal agree to the following terms:

A. Authors grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution License which allows the sharing of work with acknowledgment of authorship and initial publication in this journal.
B. Authors are authorized to take additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (e.g. publish in institutional repository or as a book chapter), with acknowledgment of authorship and initial publication in this journal.
C. The journal holds the right to make format, orthographic and grammatical changes in the article to ensure the language standards, respecting the author’s style as well.
D. The opinions expressed by the authors are of their exclusive responsibility.