Fatores Pessoais que Motivam a Doação de Dinheiro e/ou Bens
DOI:
https://doi.org/10.21118/apgs.v10i3.5092Palavras-chave:
Terceiro SetorResumo
Esta pesquisa teve como objetivo geral identificar os fatores pessoais que motivam os brasileiros a doarem dinheiro e/ou bens. Para alcançar tal objetivo foi realizada uma pesquisa descritiva, quantitativa com corte transversal. Inicialmente foram identificadas na literatura 58 características pessoais que tendem a motivar o comportamento de doação de dinheiro e/ou bens. Estas variáveis foram convertidas em afirmações e, posteriormente, estruturadas em um questionário. Este questionário foi aplicado junto à 1073 doadores brasileiros que afirmaram realizar com regularidade a doação de dinheiro e/ou bens. Após coletados os dados, foi realizada a análise fatorial exploratória. O agrupamento das variáveis na análise fatorial exploratória resultou em 10 fatores de características pessoais (Imagem Pessoal, Aspectos Sociais, Necessidade de Ajudar, Aspectos Econômicos, Comprometimento com o Próximo, Benefícios Psicológicos, Consciência da Necessidade, Valores Pessoais, Aspectos Demográficos e Disposição em Ajudar). Tal análise favoreceu a identificação de dimensões subjacentes das características pessoais que tendem a motivar a realização da doação de dinheiro e/ou bens.
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