Fatores Pessoais que Motivam a Doação de Dinheiro e/ou Bens

Autores

  • Rozelia Laurett Fucape Business School
  • Emerson Wagner Mainardes FUCAPE Business School

DOI:

https://doi.org/10.21118/apgs.v10i3.5092

Palavras-chave:

Terceiro Setor

Resumo

Esta pesquisa teve como objetivo geral identificar os fatores pessoais que motivam os brasileiros a doarem dinheiro e/ou bens. Para alcançar tal objetivo foi realizada uma pesquisa descritiva, quantitativa com corte transversal. Inicialmente foram identificadas na literatura 58 características pessoais que tendem a motivar o comportamento de doação de dinheiro e/ou bens. Estas variáveis foram convertidas em afirmações e, posteriormente, estruturadas em um questionário. Este questionário foi aplicado junto à 1073 doadores brasileiros que afirmaram realizar com regularidade a doação de dinheiro e/ou bens. Após coletados os dados, foi realizada a análise fatorial exploratória. O agrupamento das variáveis na análise fatorial exploratória resultou em 10 fatores de características pessoais (Imagem Pessoal, Aspectos Sociais, Necessidade de Ajudar, Aspectos Econômicos, Comprometimento com o Próximo, Benefícios Psicológicos, Consciência da Necessidade, Valores Pessoais, Aspectos Demográficos e Disposição em Ajudar). Tal análise favoreceu a identificação de dimensões subjacentes das características pessoais que tendem a motivar a realização da doação de dinheiro e/ou bens.

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Biografia do Autor

Rozelia Laurett, Fucape Business School

Doutoranda em Administração na Universidade da Beira Interior (UBI -Portugal). Mestre em Administração de Empresas pela FUCAPE Business School (2015). Pós-Graduada em Gestão de Pessoas com Ênfase em Psicologia Organizacional pelo Centro Universitário do Espírito Santo – UNESC (2014). MBA em Gerenciamento de Projetos pelo Centro Universitário Vila Velha – UVV (2011). Graduada em Administração pelo Centro Universitário Vila Velha – UVV (2008). Atua nas áreas: Empreendedorismo, Marketing e Recursos Humanos. Experiência com empresa do setor público, privado e sem fins lucrativos.

Emerson Wagner Mainardes, FUCAPE Business School

Professor Associado e Pesquisador da FUCAPE Business School, é doutor em Administração pela Universidade da Beira Interior (UBI - Covilhã/Portugal - 2010), possui graduação em Engenharia Industrial Elétrica pelo CEFET/PR (1993), especialização em Administração pela Universidade da Região de Joinville - UNIVILLE (2000) e mestrado em Administração pela Universidade Regional de Blumenau - FURB (2007). Atua nos seguintes temas: Marketing de Serviços, Inovação e Estratégia. É coordenador do Centro de Estudos em Marketing e Estratégia da FUCAPE Business School. Pertence ao Comitê Científico da Rome Business School. É pesquisador convidado do NECE - Núcleo de Estudos em Ciências Empresariais, centro de pesquisa da UBI. É pesquisador associado e presidente no Brasil da International Association on Public and Nonprofit Marketing (IAPNM). É co-editor da Brazilian Business Review (BBR).

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Publicado

2018-07-01

Como Citar

Laurett, R., & Mainardes, E. W. (2018). Fatores Pessoais que Motivam a Doação de Dinheiro e/ou Bens. Administração Pública E Gestão Social, 10(3), 188–198. https://doi.org/10.21118/apgs.v10i3.5092

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