Insertion of small businesses in the cities of Acaiaca-MG and Diogo de Vasconcelos-MG on digital platforms
DOI:
https://doi.org/10.21284/elo.v11i.13582Keywords:
Social networks, Small business, Digital inclusion, Health restrictionsAbstract
With the social restrictions caused by the Covid-19 pandemic and the need to adapt small businesses, service providers and rural producers to the limiting scenario presented, this work promoted actions in the search for the digital insertion of these ventures in the cities of Acaiaca and Diogo de Vasconcelos, with the objective of increasing the visibility of these businesses and, consequently, enabling an increase in their revenues. In order to achieve these objectives, teaching materials were developed in the form of educational booklets, with audiovisual resources, in addition to mentoring aimed at the contents of these materials. The results showed that the use of digital platforms for personal use is common, however, for commercial use, there is a gap little explored by small entrepreneurs.
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