DISCUSSIONS ON THE CONTEMPORARY MEDIA DISCOURSE: THE FABRICATION OF THE SLIM BODY IN THE ANAMARIA MAGAZINE
DOI:
https://doi.org/10.18540/revesvl3iss1pp0028-0034Keywords:
Power relations. Body. Media discourse.Abstract
This work aims to discuss some discursivities that circulate in the contemporary media, which fabricate what seems to be the aesthetic model currently standing in society, in which bodies “must” be slim. Subjects’ bodies are understood to be produced by and within the power relations in which they are inserted. The empirical corpus of this research was composed of articles from the Dieting section of AnaMaria, a magazine published in print on a weekly basis that operates via a subtle and inviting subjectivation process. The media is understood as a cultural pedagogy, that teaches and fabricates subjects beyond the schooling context. The theoretical and methodological framework for this research was composed of concepts by the philosopher Michel Foucault, which were taken as analytical tools.