Transformação digital e marketing como ferramentas para o desenvolvimento das micro e pequenas empresas do litoral norte do estado do rio grande do sul

Simone Chollet Saraiva; Rafael Mozart da Silva

doi:10.18540/revesvl6iss3pp16682-01e

Digital transformation and marketing as tools for the development of micro and small businesses on the north coast of the state of Rio Grande do Sul

Authors

Simone Chollet Saraiva Serviço Brasileiro de Apoio às Micro e Pequenas Empresas (SEBRAE), Brasil
Rafael Mozart da Silva Universidade Federal do Rio Grande do Sul (UFRGS), Brasil https://orcid.org/0000-0003-0314-757X

DOI:

https://doi.org/10.18540/revesvl6iss3pp16682-01e

Keywords:

Innovation; Productivity; Innovation Radar; MSEs., Digital transformation

Abstract

The aim of the research was to analyze innovation in a group of five micro and small companies in the commerce and services sectors located in the North Coast region of Rio Grande do Sul and assisted by the Local Innovation Agents Project (ALI). The results showed that there were profiles of companies concerned with customer satisfaction and attraction, but still not very present on social media or investing in advertising.

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Published

2023-09-28

How to Cite

Saraiva , S. C., & Silva, R. M. da. (2023). Digital transformation and marketing as tools for the development of micro and small businesses on the north coast of the state of Rio Grande do Sul. REVES - Revista Relações Sociais, 6(3), 16682–01e. https://doi.org/10.18540/revesvl6iss3pp16682-01e