MFA methodology: examining the perception of quality and customer satisfaction in a company in the metalworking sector

Abstract

The maturity of markets as an industry has generated greater profitability, while allowing the development and creation of new products. The objective of the present work is to demonstrate, using the Market Feedback Analysis (MFA) methodology, customer satisfaction regarding the quality of sidecars manufactured by Empresa Alfa, thus enabling the process of continuous improvement of the products marketed by the organization. In order to make the implementation visible to the company's employees, in this analysis, forms were used in a descriptive and qualitative way. Based on the verification developed throughout this work, it was observed that the application of the MFA methodology makes it possible to evidence, with the help of customer opinions, the improvements in order to guarantee that the product meets the needs of consumers.